To call Curren$y output of music prolific would be an understatement. Now I’m assembling a team in the city of people that are talented and I’m working with them as well.” Once I got all that work done, people came out of their shells and said I can do this.
I could shoot a video every day, and they wanted to do it. When I got out here to New York, I was able to be with so many people absolutely on the grind. “It just so happened that the city was fucking with me. “It was just smarter for my hustle to be somewhere where everything is right at my fingertips,” he says. The New Orleans native moved to New York City because he felt that the creative energy there would only help him bolster his movement. It has to sound like that artist because that’s what people want.” “It doesn’t have to sound like whatever’s popping on the radio. “Any song that an artist gives you, if there’s a world for him out there, it’s going to do what it do,” he says. Spitta was increasing his music business IQ but was still adamant about not compromising his art. I started going to meetings and realizing how the machine was set up.” “The rap game, I didn’t know the politics of it until I was completely dolo in making the music that I make. Labels began sniffing around for Curren$y’s services around this time, but he preferred to remain independent. Off the strength of his mixtapes, Curren$y earned a spot on the 2009 Freshmen cover of XXL Magazine (December 2008 issue), labeling him as one of Hip-Hop’s most promising acts. After walking away from the Lil Wayne co-sign, Curren$y began releasing mixtapes ( Life At 30,000 Feet, Independence Day, et al.) to let fans know his talents didn’t go to waste when he was sitting on the shelf. An album called Music To Fly To was recorded for the label but never released. Then I would try to sneak in something else about how I got the newest Jordans and this that and third to still be myself.”Ĭurren$y went for self in late 2007 when he formally left the Young Money fold. “So young me was like, so I shot him too and I got two keys out of the ten. The verse before would be about possibly decapitating somebody with a shotgun and boatloads of cocaine,” recalls Curren$y.
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The experience with the hometown labels taught him not only how to be a team player but about the type of artist he wanted to be. Only two years later, he switched over to Cash Money Records, becoming the marquee artist of Lil Wayne’s then fledgling Young Money Records.
Signing a recording deal with No Limit Records, he was a member of the 504 Boyz. Inspired by a litany of Hip-Hop heavyweights (“You’re putting your voice on top of some shit, you gotta say something.”) including Slick Rick, Snoop Dogg, Camp Lo, DJ Quick, A Tribe Called Quest, OutKast and 8Ball & MJG, by 2002 the young Curren$y took his talents to Master P. Now aligned with Atlantic Records., the plan is to let Spitta be himself, but have even more people get acquainted with the Jet (Just Enjoy This Sh*t) Life. It’s because of this ethos that the man born Shante Anthony Franklin has transcended any regional rap stereotypes to become a favorite of bloggers, critics, fans and everyone in between. With his “Jet Life” mantra about living life to the fullest, the savvy rhyme spitter (why do you think they call him “Spitta”?) is focused on a lyrical devotion to the truth and authenticity.
New Orleans rapper and Hip-Hop connoisseur Curren$y thrives on making music on his own terms.
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